Insurance Broker Valuation

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Typical Valuation for a Insurance Broker Business

MetricTypical Range
EBITDA Multiple3.0-5.0×
EBITDA Margin20-35%

Market Overview

Insurance brokers typically sell for 3.0-5.0× EBITDA in the UK market, with variation based on renewal commission percentage, commercial vs personal lines mix, and client retention. Key differentiators include recurring commission (renewal income 70%+ ideal), commercial lines focus (higher margins than personal), client retention >85%, FCA compliance quality, and independence (non-network brokers valued higher). Corporate consolidators (PIB, Ardonagh, THB) actively acquire quality books. Personal lines brokers face digitalization pressure from price comparison sites. Commercial lines specialists (construction, fleet, professional indemnity) command premiums. Commission models transitioning from insurer-paid to fee-based affect valuations.

How to Value a Insurance Broker Business

The standard methodology for valuing a insurance broker business in the UK is EBITDA-based. A buyer will calculate your Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) and apply a multiple based on sector benchmarks, business quality, and growth prospects. For insurance broker businesses, that multiple typically ranges from 3.0-5.0×.

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