Gym & Fitness Studio Valuation

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Typical Valuation for a Gyms & Fitness Studios Business

MetricTypical Range
EBITDA Multiple3.0-5.5×
EBITDA Margin20-35%

Market Overview

Gyms and fitness studios typically sell for 3.0-5.5× EBITDA in the UK market. The range reflects membership model, retention rates, facility quality, and revenue diversification. Gyms with strong monthly recurring membership revenue (300+ members), high retention (85%+ annual), and modern facilities command premium multiples (4.5-5.5×) due to predictable cash flow, while low-occupancy or PT-dependent studios trade lower (3.0-3.5×). Key differentiators include membership numbers and retention (85%+ annual ideal), recurring direct debit revenue (75%+ of total), facility quality and equipment condition, class schedule and PT revenue, location and lease terms, and brand strength. Gym consolidators and PE-backed operators actively acquire quality facilities with recurring revenue.

How to Value a Gyms & Fitness Studios Business

The standard methodology for valuing a gyms & fitness studios business in the UK is EBITDA-based. A buyer will calculate your Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) and apply a multiple based on sector benchmarks, business quality, and growth prospects. For gyms & fitness studios businesses, that multiple typically ranges from 3.0-5.5×.

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